National Latino advocacy groups including the Service Employees International Union (SEIU) will embark this week on the ¡Todos a Votar! (“Let’s Vote”) Tour to register and mobilize Latino voters throughout the country.

Joining forces in the national public education effort are SEIU, Mi Familia Vota (MFV), the League of United Latin American Citizens (LULAC), National Association of Latino Elected and Appointed Officials (NALEO), National Council of La Raza (NCLR), Labor Council for Latin American Advancement (LCLAA), Center for Community Change (CCC), Presente.org, Voto Latino, and the Hispanic Federation. The organizations will work with activists on the ground and online to register Latino voters, inform them of the issues at stake in this election, and help mobilize them to the polls.

“This is one of the most important elections for the Latino community because there’s a lot at stake—an agenda that calls for good jobs, tax fairness, affordable health care, and creation of a sensible immigration process,” stated Eliseo Medina, SEIU’s International Secretary-Treasurer. “We have a chance to shape this agenda via the ballot box, but it’s all in our hands. We have to make sure we are all registered, educated and ready to vote come November. That’s what the ¡Todos a Votar! Tour is all about.”

According to recent NALEO projections, over 12 million Latinos are expected to vote this presidential election. Latinos are also poised to determine the outcome of the national election for president in several battleground states, including, but not limited to, Nevada, Colorado, and Florida. Both congressional and presidential candidates have made vast efforts to appeal to the growing Latino electorate.