Target and Emilio Estefan Expand Partnership

Lawndale News Chicago's Bilingual Newspaper - Local NewsTarget Corp. (NYSE: TGT), 19-time GRAMMY-Award winning producer and entrepreneur Emilio Estefan and Monster are teaming up to introduce premium Sound Machine™ by Monster headphones. The headphones are exclusively at select Target stores and Target.com.

The Sound Machine™ by Monster headphones are designed with Latin music in mind, capturing the rich, percussive nature of the music. They are available in both on-ear and over-ear versions, retailing at $149.99 and $249.99 respectively. The lightweight on-ear headphones feature controls for the user’s phone and music. The over-ear headphones feature plush cushions for noise isolation, as well as DJ-style swiveling earcups and advanced deep bass technology. The debut of these premium headphones is an expansion of the Target and Estefan partnership which was announced last year.

“Emilio Estefan is an icon in the music industry as well as the Latin community, and our partnership has been met with great excitement,” said Anne Stanchfield, divisional merchandise manager of entertainment, Target. “With the introduction of Sound Machine™ by Monster headphones, we are expanding our relationship to include a product Emilio played a role in creating.”

“With Miami Sound Machine, we created a unique blend of rhythms that are synonymous with our culture and our city,” said Emilio Estefan. “It has been my dream to create a line of headphones that enhance the quality of sound for people to enjoy these unique rhythms of the world. I am proud to partner with Target in launching Sound Machine by Monster.”

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