Mayor Rahm Emanuel and Chicago Department of Public Health (CDPH) Commissioner Dr. Julie Morita launched “Vaping,” a new public education and social media campaign dedicated to informing youth and families of the truth about the dangers of e-cigarettes. The Vaping campaign premiered citywide this week over social media with hashtag #VapingTruth, with a series of digital and outdoor advertisements scheduled to debut this week, in order to provide Chicagoans with resources and scientifically proven health information on the risks of using e-cigarettes, or “vaping.” CDPH defines vaping as breathing an aerosol of heated, liquid nicotine from battery-operated devices such as e-cigarettes, mods, personal vaporizers and other electronic nicotine delivery systems. “E-cigarettes and other electronic nicotine devices are designed to act like cigarettes, with flavors that appeal to children,” said CDPH Commissioner Dr. Julie Morita. “Chicagoans must know the real health risks associated with using these products. This new campaign will help keep our young people from ever trying these dangerous, addictive products.”
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