belongs: on the content and entertainment that customers want and demand. Consumers want to stream video entertainment at any time and in any place. AT&T is the company that is making that possible and this new store is designed to show customers what is possible. Some key features of the new store format are:

Entertainment, everywhere. Our new stores illustrate the intersection of content and connection. We train our reps to show how services, like DIRECTV and DIRECTV NOW and products can add value to your connected life. And now that story is all about entertainment.

Smartphones and more. We’ve moved the phones off the walls to the center of the store to make it easier to compare and choose what’s best for you. We also have two focus areas to show the most popular brands that have products like AR glasses, tablets or smartwatches that work with your smartphone. We expanded our lineup of accessories, and we’ve made them easier to find.

A comfortable experience. We’ve designed these stores for you to have a personal connection with our reps and services. And we know selecting a phone, plan and sometimes adding TV and home broadband to your list takes longer than grabbing a shirt off the rack. So, we added comfortable areas where you and our reps can work together.

The new store in Chicago is located at 16 N. State Street. The hours of operation are: 9 a.m. – 8 p.m., Monday through Saturday and 12 p.m. – 6 p.m. on Sunday.