McDonald’s celebrated Latin music and culture at Ruido Fest 2018. The festival brings over 30,000 attendees to enjoy the arts and music scene in Chicago’s Latino community for three fun days with an amazing lineup of musicians from all over the Spanish-speaking world. This was a great opportunity for the McDonald’s Hispanic Owner-Operators Association (MHOA) and McDonald’s to show their support of the arts and local artists by bringing a live performance as part of the McDonald’s activation: a mural was created at the festival by Hispanic artist Sentrock, famous for his creations in the Hispanic neighborhoods of Chicago such as Pilsen. Attendees at the McDonald’s activation were able to rest in the lounge area, and watch the performances, charge their phones and play on the McDonald’s Spin the Wheel for the chance to win prizes like branded beach towels, caps, sunglasses and even an upgrade for VIP passes for the festival. Over 9,500 enjoyed the 2 flavors of smoothies offered: the Mango Pineapple Smoothie and the Strawberry Banana Smoothie. Great start of the summer with McDonald’s.