State of Illinois announced the launch of “I Got Love / ¡Siento Amor!” the statewide enrollment campaign for childcare and early education services, featuring Illinois artists, musicians, and production partners. Since March 2020, the state has provided $978 million in early childhood stability and recovery. While this investment allowed providers to keep their doors open (97% of licensed provider recipients remained open at the end of 2021), enrollment has decreased as an ongoing result of the pandemic. The ‘I Got Love / ¡Siento Amor! campaign is available in English and Spanish and features an Illinois-based local artistic collaboration spreading the message that Illinois is full of people who care. The campaign will target families in need of childcare and early learning supports to showcase the importance of early learning programs and how the state can support families looking to enroll in one. “I Got Love’ / ¡Siento Amor! was a natural vehicle to musically convey the message. Nat King Cole, the singer of “I Got Love,” has roots in Illinois, having gained early fame as a piano player while living in Chicago. The Illinois Department of Human Services, through the Division of Early Childhood, provided funding for community-based outreach grants. The campaign also includes a statewide Text Messaging Platform, Ready for K, which offers fun facts and tips on children’s learning and development, available in multiple languages. More information on programs is available at www.illinoiscaresforkids.org/.
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