The Illinois Liquor Control Commission (ILCC) filed an emergency rule on May 26, 2023, to protect the public from confusion between alcoholic beverages and non-alcoholic beverages of the same brand and to prevent the marketing of alcohol to children. A “co-branded alcoholic beverage” is any alcoholic beverage containing the same or a similar brand name, logo, or packaging as a non-alcoholic beverage. The emergency rule applies to all establishments in Illinois that sell packaged alcohol for off-premises consumption. Under the emergency rule, establishments with larger retail sales floors (exceeding 2,500 square feet) are prohibited from displaying co-branded alcoholic beverages immediately adjacent to soft drinks, fruit juices, bottled water, candy, or snack foods portraying cartoons or youth-oriented photos. Establishments with retail sales floors of 2,500 square feet or less must either: (1) comply with the display requirements for establishments with larger retail sales floors; or (2) post clear signage on every display that contains co-branded alcoholic beverages and is immediately adjacent to soft drinks, fruit juices, bottled water, candy, or snack foods portraying cartoons or youth-oriented photos. The required signage can be downloaded from the ILCC website at this link: Co-Branded Alcoholic Beverages Signage. Printed copies of the signage are also available at the ILCC’s Springfield and Chicago offices, Monday through Friday, 8:30 a.m. – 4:30 p.m. The ILCC’s emergency rule is in effect as of May 26, 2023, and will expire on October 23, 2023.