Verizon is announcing the launch of Textspañol, a unique crowd-sourced online resource dedicated to the growing lexicon of Spanish textspeak. According to a recent Nielsen study, Latinos spend more time on almost all social media and messaging services, with those aged 18-34 being twice as likely to use apps like WhatsApp. This heavy usage has fostered a diverse range of digital Spanish dialogue that varies across ages, regions, and cultures, reflecting the nuances of local communities. To celebrate and capture this unique fusion of lifestyle, technology, and Latinidad, Verizon is introducing two ways for users to share their favorite Textspañol terms throughout Hispanic Heritage Month: the toll-free number for texting, (833) XQ-DICEN/973-4236 and the website, Textspanol.com. Additionally, Verizon has partnered with Humberto Cruz, the renowned Mexican-American illustrator behind Karol G’s vibrant “Manaña Sera Bonito” album cover, to infuse the site with his signature collage-like style and create assets that will remain accessible beyond October 15. Marking his first Spanish language brand collaboration, Cruz’s culturally rich artwork is showcased on Textspanol.com, where visitors can also find downloadable sticker packs and an interactive quiz.

Starting today, consumers can simply:

1. Text “Hola” (Spanish) or “Hello” (English) to (833) XQ-DICEN/973-4236 and follow the prompts.

2. On mobile, visit Textspanol.com to connect to (833) XQ-DICEN/973-4236 via your messaging app.

3. On desktop, visit Textspanol.com and follow the homepage instructions to connect to (833) XQ-DICEN/973-4236.