The American Red Cross of Greater Chicago announced the appointment of Ozzie Godinez, co-founder and CEO of PACO Collective, to its Board of Directors. Godinez was born in Guadalajara, Mexico, and raised on the south side of Chicago. His personal industry experience and in-depth knowledge of consumer market trends led him to believe there was a better way to approach Multicultural Marketing. So, in 2006, he co-founded PACO Communications, now known as PACO Collective – a marketing communications agency focusing on inclusive marketing. Ozzie has helped grow the company from a two-man show with no clients and no revenue to a thriving agency with 50+ employees and a client roster that includes BMO, ComEd/Exelon, Takeda, Blue Cross Blue Shield, Cargill, and The Chicago White Sox, among many others. Ozzie serves on several boards focused on education, social justice, and youth development. Additionally, he started PACOmmunity, a formal volunteer initiative where PACO team members volunteer their time to different organizations that support many causes. Examples of organizations include Cradles to Crayons, Junior Achievement, Casa Central, and Children’s Oncology Services. 

Photo Credit: American Red Cross of Greater Chicago