Cook County Health has launched a new public health campaign aimed at increasing awareness of HIV prevention, testing, and services. The campaign is primarily geared towards populations most vulnerable and affected by HIV in Chicagoland. The bright graphics and bold tag “Getting Some?” are intended to be eye-catching, breaking through market noise. The campaign materials educate and empower individuals to take proactive steps in HIV prevention and care, and to raise awareness about HIV services provided by Cook County Health.  Cook County Health has a long history of providing groundbreaking HIV/AIDS care. The first HIV clinic in Chicago opened in Cook County Hospital in 1982, and today CCH’s Ruth M. Rothstein CORE Center is the largest HIV care provider in the Midwest. The campaign is funded by a $100,000 grant from the Chicago Department of Public Health through the Ryan White HIV/AIDS program from the U.S. Health Resources & Services Administration (HRSA). Today, April 8, is Ryan White Day, commemorating Ryan White’s death. The HRSA program that bears his name is the largest federal program specifically supporting individuals living with HIV in the United States. The bilingual campaign includes a combination of out-of-home (OOH) advertising, digital media, and community engagement efforts, targeting the top five patient zip codes in Chicago. For more information on HIV testing and prevention services offered by Cook County Health and the Ruth M. Rothstein CORE Center, visit: https://cookcountyhealth.org/services/hiv-aids-program/