Cook County Department of Public Health used April Fools’ Day to encourage young people in suburban Cook County to not be fooled by the lure of e-cigarettes, flavored vape and other tobacco products. The department recently kicked off its annual tobacco prevention and cessation awareness campaign, entitled “Unfriend Tobacco: Your Lungs, Your Rules,” and chose April 1, which is also Take Down Tobacco National Day of Action, to publicly announce the campaign. In 2024, 2.25 million middle and high school students reported using a tobacco product, according to CDC data. The goal of the Unfriend Tobacco campaign is to raise awareness among young people ages12 to 24 about the harmful effects of using flavored vape and other tobacco products. The campaign encourages young people to make healthier lifestyle choices. The Unfriend Tobacco campaign is in market for 11 weeks until June 8 and features a 15-second video short that is displayed on TikTok, Snapchat and YouTube. Organizations that wish to share the Unfriend Tobacco campaign with their communities and audiences can access Cook County Department of Public Health’s new social media toolkit.  Learn more about the campaign at UnfriendTobacco.com.