Meijer will once again double match every customer’s $10 Simply Give donation made April 12-13 to help restock the shelves of local food pantries that were depleted over the holidays.

The double match efforts have resonated well with customers, resulting in record-breaking donations that elevated the Simply Give’s total donation count to nearly $5 million – or about 30 million meals – since the program began in November 2008.

Each Simply Give campaign aims to replenish the shelves of nearly 200 food pantries in the retailer’s five-state region by encouraging customers to purchase $10 Meijer Food Pantry Donation Cards. The donation cards are then converted into Meijer gift cards and given to the food pantry selected by the store. The Simply Give program runs three times a year for about ten weeks.

Simply Give Double Match Days will stretch those donations even further: For every $10 donation card purchase, Meijer will give $20 to the program, resulting in a total $30 donation. The Spring Simply Give campaign runs through May 18, and customers can find the donation cards at kiosks near the checkout.