The City of Berwyn and the Berwyn Development Corporation (BDC) are pleased to announce the launch of the City of Berwyn’s 2014 Integrated Marketing Campaign. Now in its eighth year, the 2014 “BerwynStyle Est. 1908” campaign continues Berwyn’s tradition of branding itself as a top-choice destination for visitors as well as move-up and first-time homebuyers.

The 2014 campaign runs from June through September and includes billboards in Chicago neighborhoods, posters on CTA el platforms, direct-to-consumer outreach through special events and direct mailing, digital advertising and radio advertising. The core message blends the Berwyn brand with the promotion of special events and area accolades for our housing stock and business development in order to promote tourism and homeownership in Berwyn.

The WhyBerwyn.com website provides visitors with a stream of information on the area’s real estate, retailers and service providers, schools, parks and recreation, cultural hot spots and special events. Whatever the angle, visitors are certain to find an answer to the question, “Why Berwyn?” Additional information on the City of Berwyn’s Integrated Marketing Campaign can be obtained through the Berwyn Development Corporation at (708) 788-8100 and at www.whyberwyn.com. This campaign can also be followed at facebook.com/WhyBerwyn and twitter.com/whyberwyn.